One longtime campaign manager said a system like Votizen could become a powerful tool. “On the surface it seems like a great gold mine of data” and could be “a terrific advancement in voter contact,” said Steven Glazer, the vice mayor of Orinda who managed Jerry Brown’s successful 2010 gubernatorial campaign. “For all the junk we invest in, that person-to-person contact is always the most persuasive, and if it comes from a friend, doubly so.”
…Mr. Dufty, the 56-year-old former San Francisco supervisor, is a believer in the tool. In an interview, he said Votizen will “absolutely” get him more votes. “I haven’t asked volunteers…to knock on strangers’ doors,” he said. “Instead, I’ve said, ‘You can tap into your social network and help me ID voters.’ “